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Amazon’s Secret Brands Replacing $9.7 Billion In Third-Party Products

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By Quartz, 10/5/2018

click map

Click To Buy

Arabella. Lark & Roe. Mae. NuPro. Small Parts.

You might not know it from their names, but these brands all belong to Amazon.

Amazon’s private label business is booming, on pace to generate $7.5 billion this year and $25 billion by 2022, according to estimates from investment firm SunTrust Robinson Humphrey. To accelerate that growth, the company is inviting manufacturers to create products exclusively for its collection of private brands.

The “Amazon Accelerator Program” is hiring a senior product manager for private brands, CNBC reported. The job listing invites applicants to “invent and Think Big to take an idea from concept to reality for Amazon customers.” Duties include managing and planning inventory, identifying business opportunities, and working across a wide swath of Amazon divisions, including consumables, Prime Pantry, Prime Fresh, Prime Now, and Amazon Go.

Another job listing spotted by CNBC, for a private brands program leader, notes that the “Private Brands team is rapidly expanding and is looking for an exceptional product leader to grow the business.”

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