“The word kike was born on Ellis Island when there were Jewish migrants who were also illiterate (or could not use Latin alphabet letters). When asked to sign the entry-forms with the customary “X”, the Jewish immigrants would refuse, because they associated an X with the cross of Christianity. Instead, they drew a circle as the signature on the entry-forms. The Yiddish word for “circle” is kikel (/ˈkaɪkəl/ KY-kəl), and for “little circle”, kikeleh (/ˈkaɪkələ/ KY-kə-lə). Before long the immigration inspectors were calling anyone who signed with an “O” in place of an “X” a kikel or kikeleh or kikee or, finally and succinctly, kike.” – Leo Rosten, Jewish Political Scientist
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September 6, 2018
Nike’s popularity dropped 34% after launching its new ad campaign with Colin Kaepernick, which suggests Nike miscalculated the general political leanings of Generation Z.
When the apparel giant announced it was launching an ad campaign with the embattled ex-49er turned political activist, analysts suggested that Nike must have calculated the blowback and decided it wouldn’t hit its bottom line significantly.
But now a new poll says Nike’s public popularity dropped 34% since the deal was announced, meaning that Nike’s projections could have been off just like the projections that claimed Hillary Clinton had a 99% chance of winning the White House.
According to the poll by Morning Consult:
- Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable.
- No Boost Among Key Demos: Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.
- Purchasing Consideration Also Down: Before the announcement, 49 percent of Americans said they were absolutely certain or very likely to buy Nike products. That figure is down to 39 percent now.
- The Effect on the NFL Seems Small, For Now: Forty percent of consumers said Nike’s campaign does not make them more or less likely to watch/attend NFL games — 21 percent said more likely and 26 percent said less likely (14 percent didn’t know).
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